That is horrible. I hope you told him that he's the trash and left. Also, make sure to warn everyone on their Facebook and Yelp pages by leaving bad reviews of their business.

You money will spend elsewhere

Find out who is the designer of the ring. Particularly if it is some smaller production and/or local person, I'm sure they would not be happy to find out their retailer isn't selling their product because they are too busy being prejudice. They might even sell it to you directly; the retailer loses money and you get the ring you want!

Even though store owners and managers have a right to do that, he's still an asshole and doesn't deserve your time. I'm sure you can find somewhere else to go that will appreciate you.

Isn't that illegal to deny service like that?

you should have showed that back of your hand with middle finger raised :)

Wow what a douche bag

You could have chosen a better place for the tattoo. He has a right to refuse service (if in the US)

If he doesn't allow tattoos in the store, suck it up. His business, his rules.

You should sue him for that OP. Nobody should have to be told that and it's inappropriate.