By Anonyme - 25/03/2016 03:52 - Japon - Tokyo
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My Grandma's hair is so white, when they took her license photo, it looked like she was bald. I mean, c'mon, sometimes things that happen are silly and you have to laugh about it. You have a funny story to tell.
In Japanese culture a lot of people want whiter skin to adhere to the western view of beauty. Even covergirl and companies that sell in america have different lines in Japan and China and whatnot of bleaching foundation and powders meant to lighten your skin over time.
Why would you want to whiten your skin? Be proud of the color you are! ?
Same reason as Western people who sunbathe or put on bronzer, tanning lotion and the likes. Not being entirely satisfied with your natural looks and wanting to change or enchance them in some way is pretty much the basic idea of the whole beauty industry, wherever you live.
Once upon a time a suntan was considered healthy particularly if it had a nice bronze shine to it, while white pale skin was considered sickly. this was the held view particularly in the 60's and 70's. This was of course before the dangers of skin cancer was well publicized. Of course these days everyone knows better. Mind you some sun exposure is desirable.