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Today, I explained to my boss what clickbait is and why it's bad practice to use it when writing online. After my explanation, she ordered me to go ahead with it, saying it's "exactly what we need". This person is the marketing communications director for a major multinational company. FML

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Fall

Dead leaves, the first cold of the season and an umbrella flipped inside out: fall, the season of grace.

Same thing different taste

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Some Buzzfeed employee has been waiting nearly a decade to submit this.

You can name your next article "Follow These Three Easy Steps to Get a FML Published!"

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Comments (23)

This is partially why I'm glad I'm no longer a reporter.

Its called marketing...

Its called marketing

Better click bait than **********.

cootiequeen4444 11

ironically many click bait with masturbation on the mind.

species4872 20

It sounds like she's over qualified for Marketing.

Clickbait or marketing? The term is loosely defined, but easily practiced badly.

Because of people like you the world burns.