If at the sound of the phrase “raw water,” your eyes promptly roll to the back of your head, you probably have more common sense than the folks in Silicon Valley these days. Raw water is exactly what it sounds like: un-treated, ground-sourced water, complete with probiotics and silica, or liquid crystals.

You can see how this would appeal to the new-age hippies of Silicon Valley. Keep in mind, these are the same people who championed another unorthodox health trend called  ‘biohacking,’ or extended fasting, as a way to improve productivity. It makes sense, then, that those willing to starve themselves in the name of health, are just as willing to infect themselves with potentially dangerous bacteria for the same reason.

Here’s a video explaining the benefits. It’s got everything you would expect. A soundtrack of spa music, babbling brooks, those shoes where you can see the toes. It's all there.

According to the founder of Fountain of Truth, one of the companies distributing raw water, their unfiltered, untreated, unsterilized spring water is sourced in Oregon, where water is free of synthetic toxins and contamination and full of probiotics, which is much better than the water most people drink, which the company’s founder, Mukhande Singh, commented on:

“Tap water? You're drinking toilet water with birth control drugs in them. Chloramine, and on top of that they're putting in fluoride. Call me a conspiracy theorist, but it's a mind-control drug that has no benefit to our dental health.”

Singh says we need to reconnect with our natural roots.

‘Our lives have become so domesticated — we are so factory farmed — that most folks have forgotten where water even comes from. We've become like adult sized bottle-fed babies who've never seen a lactating breast.'

But reverting back to healthy, breast-fed babies isn’t cheap.

Live Water is currently only available for delivery in the San Francisco Bay Area and the LA Metropolitan area, which may be for the better, since only people who can already afford the price of living in those areas can afford to pay the price of delivery.

One jug starts at $16, with a minimum of 4 jugs per order. Not to mention the necessary glass jugs also sold by the company, which, while admittedly beautiful (yes, a glass jug can be beautiful) are incredibly expensive. A simple jug goes for $33 and a 2.5 gallon dispenser goes for $69.