Experts Confirm That It Actually IS Nearly Impossible To Buy Just One Thing From Target
I knew it. You knew it. Everyone knew it, and yet, we continue to shovel our money directly in Target's greedy pockets.
Alright, that's a bit too far. There's no way anyone can speak badly of the place, even though we're all fully aware that their marketing tactics are making us spend far more money that we ever intend to spend. We're all in on the scheme, and yet we happily spend all of our hard earned money at the place.
There’s nothing like building your savings account for college for years and spending it all at Target within 3 months!!!— Abbey (@AbbeyWickersham) October 14, 2017
Target is one of the easiest places to drop $100 or more-- especially when you went in to purchase something for under $5. It's a phenomenon people have been talking about for years-- particularly joked about on Twitter. But now, new research has finally given us some answers. And guess what? It turns out we were all right. It actually is nearly impossible to buy just one thing at Target.
My husband goes to Target with a list and comes home with ONLY THE ITEMS ON THE LIST. What kind of monster did I marry?— Pinot Mommy 🍷 (@Emilysmomlife) March 9, 2017
Why? Well, for a myriad of reasons. But when Refinery 29 spoke with the experts -- Marketing professors and higher-ups at Target; all of the answers were different strands of the same basic concept: Target makes you happy, and happy people spend money.
"We’ve added features like dynamic product vignettes throughout the store that help guests envision how things will fit into their lives. ... Our revamped Beauty department looks like a specialty shop and is designed to invite guests to try out products, and in Home, products are cross-merchandised and displayed in lifestyle settings, so guests can imagine what they’ll look like in their own homes." Target's VP of Store Design, Joe Perdew, said to Refinery 29. "That whole 'I came in for shampoo and left with two carts full of other things' phenomenon is real!"
When after you get done at Target.. you have to decide which bill isn’t getting paid. pic.twitter.com/W0x28yVCLt— Sarina ♣️💙 (@sarinamay93) October 14, 2017
Well, we can't get too mad at Target. Unlike most other stores, their return policy is pretty decent. So if you really do accidentally slip into a retail binge and can't afford your mortgage that month, you still have 90 days to return your items. That's worth celebrating. To Target we go!