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This Mom Was Sick Of The Frilly Pink Clothes For Girls, So She Created Her Own Line

By / mardi 15 mai 2018 05:30
Little girls don't have to be princesses. In fact, most of them would find that to be a major FML.

Sharon Choksi was sick of the limited options for girls clothing. The issue was not a lack of choices, but a lack of variety. The overabundance of pink, frills, and short-shorts for little girls would no longer cut it. 

Inspired by her daughter and niece, who would not be caught dead in frilly, girly clothing, Choksi founded Girls Will Be, the clothing line that "empowers girls to be themselves."

Choksi's daughter and niece, Maya and Grace, were interested in “climbing trees, building LEGO creations, and playing with cars and trucks,” Choksi said. But their clothes were not representative of that, nor conducive. Choksi found that girls clothing was often 1 to 3 inches thinner than boys clothing, with shorter sleeves and much shorter shorts. 

"Because girls love everything from dinosaurs and math to art and soccer. And they should never think something is only for boys. Because girls are more than pretty and sweet – like strong and smart and fierce. And they need clothes designed for active play and going on adventures. Because there is definitely more than one way to be a girl – and it doesn’t have to always involve pink and sparkles."  

We know what you're thinking. 'But boys are bigger than girls, so that explains why boys clothes has more coverage.' however, before puberty, this is not actually true. According to kidshealth.org, girls are usually taller than boys as they typically start growing between the ages of 8 and 13, while boys begin from 9 to 14.

Children are the future, and most people would agree that it's good to encourage their passions, enrich them with alternate ideas, and encourage them to think outside the box at an early age.

Yay or nay on the girls clothing company? Leave your thoughts below. 

 

Source: ScaryMommy | Photos: Facebook.com/GirlsWillBe
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By  chyiochan  |  27

The mom could also just look for the style that's longer for girls shorts. Chinos, Bermudas. It's not that they don't exist, every style of clothing for girls exist. Shorter shorts and smaller tops are just mainstream. Its the same with shirts. Find a store/brand that carries them. The mom making this store is no different than any other place that specializes in it. Not that I have a problem with it, but this is just an advertisement hidden as 'news'.

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  August42  |  10

It's really hard for girls and women to find shorts that are long enough for the school dress code, but don't go below the knees. I think the shorts are a good idea and I wish I had this in elementary and middle school.

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  Nadine  |  20

I agree with you, but I think the mom was more complaining about the availability of the clothes, not that they don't exist.

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  chyiochan  |  27

The thing is, even target sells ones that go to the knee. They're the styles that I mentioned! Bermudas and chinos! I was 10 in 1998, and I was dressed in girl clothes that weren't the crop shirts or shorts. Yes, everyone's location can be different, but my parents purchased the clothes in town at Walmart or Zellers.

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  chyiochan  |  27

I know, but I was also mentioning that other mom's/parents have complained about this already and have also already made online stores to fix the issue. It's a huge ad to me because they are available. People will have to look for her store anyways, why wouldn't they also look for others? It's called marketing and giving an easy cop-out story. Again, it isn't BAD what she's doing, but the title is sensationalism.

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  persephone217  |  22

what would the Google search be as a regular consumer to find these other vast amount of retailers who produce the same style. girls clothes that aren't too girly but still girlesque? in reality she's branding a niche category of girls clothes that have a traditional cut to fit a girls body but aren't form fitting. she is specializing in something that yes you can find bits and pieces by search under specific terms but this is a clothing line with a specific cut and message with an online store dedicated to this style. it's not sensationalism all the title is this mom made a clothing line ...she did...lol, it's a niche clothing line designed to accommodate parents and kids who aren't trying to sport booty shorts and crop tops which are sooooooooo heavily stocked in Wal-Mart target and Kmart at least in my area an east coast beach town. I've never seen a karate shirt at my local walmart that features girl, my daughter's gonna be stoked

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  chyiochan  |  27

Literally, go ANYWHERE and look for longer styles! Target has even included 'Science/dinosaur' shirts that are meant for BOTH genders, for girls! And go to Primary.com. Kids clothing in regular shapes and sizes, in every colour imaginable. I guarantee half the people down voting me don't even have kids. Holy shit man.

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  chyiochan  |  27

Literally, go ANYWHERE and look for longer styles! Target has even included 'Science/dinosaur' shirts that are meant for BOTH genders, for girls! And go to Primary.com. Kids clothing in regular shapes and sizes, in every colour imaginable. I guarantee half the people down voting me don't even have kids. Holy shit man.

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I may not have kids, but I WAS a little girl once. The only place I could find these “unisex” shirts was in the BOYS section. That’s the issue here. There aren’t clothes like these marketed for girls only. If you walk into a girls’ section in a store, it’s all pink and frills and sparkles.

By  dragonstooth257  |  4

and in other news, other parents of Tom boy girls just shop in the boys section. same stuff no extra mark up for the "girls" label.

my daughter is 3 and only wears digger shirts ... $4 from kmart ...

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