Photographer Reverses Old Sexist Ads To Show Gender Stereotypes And The Result is Wonderful
In the past, it was the norm for women to serve their husbands. It was expected that a woman's highest achievement be that she take care of a home and a family, while men were expected to achieve goals in their careers. Although this is still a prevalent undertone in modern society, and sexism is certainly alive and well, it’s thankfully a far cry from where women have been.
Eli Rezkallah from Beirut, Lebanon was inspired by vintage sexist ads after having a conversation with some out-of-touch family members (you know, kind of like your racist uncle Milton that you try to avoid on holidays.) But instead of angrily passing-the-pie and making snide comments under his breath at the dinner table, Rezkallah created the series of photos called “In A Parallel Universe” in which he exposes the absurdity of stereotypes and gender norms.
“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men like my uncles think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”
So, here they are in all their anti-patriarchal glory.
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