The story begins in a small café in Paris; Ben Giroux has just arrived from LA to grab a few days vacation in Europe. Sporting designer stubble and a wooly hat, thanks to his piercing blue eyes and wicked-child grin I immediately recognize him from numerous TV shows (House, Bones, Happily Divorced, Unhitched…).
We order coffee and start talking about movies, creativity and comedy; we soon realize that we want to work together on an FML video project. However, an important question soon arises: an FML is short, snappy, and draws on the reader’s imagination. How do we set about reproducing this effect on-screen? We ponder this question as we go about our separate ways, ready to get this thing started.
A few weeks later, the FML team turns up in Los Angeles. Over a few beers and some organic salads we came to an agreement with Ben and his associate Ray Chase. These guys are pros, but we see them as friends due to the fact that we seem to crack up at the same daft things. This means that we are ready to get to work. From this point on, things will start to move very quickly. Ideas fly from Hollywood to Europe and vice-versa. Ben and Ray start to shoot scenes drawn from FMLs that make us laugh; they send us some initial rough material that we begin working on in Paris, giving it some rhythm and an original audiovisual imprint. We wanted the result to be as energetic as certain scenes from movies that stunned us in the past (Trainspotting, Rules of Attraction).
We get in touch with a video-whizz in Paris, Morgan Prêleur (Noside Production), who ends up loving Ben and Ray’s material and is driven enough to find the necessary solutions for all our image rhythm needs. He is so passionate about the video FMLs that he does the job for free between working on ads for L’Oréal. We insist on paying. He accepts (he still hasn’t sent us his invoice though). Somehow, we pull through, and the first FML videos are born. And now that everything is ready, we’re shoving the first results out into the world, where everyone and his dog can see what we’ve done. So be gentle, be cruel, be honest, be nice, be yourselves. We can take the heat, ‘cos we’re tough like that. Peace.
The producers: Small Red Cape (Ben Giroux, Ray Chase) / The FML Crew: (Maxime Valette, Guillaume Passaglia, Didier Guedj).
The actors: Kelly Huddleston, Emily Goss, and Scott Burman, Kelly Huddleston, Juliana Long Tyson, Lars Slind, Dave Shabaz, Anna Rubley, Erica Mathlin, Ben Giroux, Ray Chase.
On the other side of the screen: Alex Darke, Matthew Little, Aaron Ehberhart, Karissa Barney, Elissa Weinzimmer, Stéphane Joly.
The magicians: Logan Burdick (Director) / Morgan Prêleur (Finishing) / Didier Guedj (Art Director) / Steve Maisel.
Ray Chase, Ben Giroux, Logan Burdick, the FML video guys.