Watch Your Mouth: This New York Bar Has Banned The Word 'Literally'

5 shots of anything for $12 is a great deal, but watch it, you’ll get kicked out of this bar for using the word “literally.” You may have to down all 5 shots in under 5 minutes -- what an FML moment that would be.

In an effort to stop what he’s calling “Kardashianism” this New York dive bar Continental has banned the use of the word “literally” giving patrons five minutes to finish their drinks if caught using it, or even being forced to leave immediately if they start a sentence with the word.


The owner’s name is Trigger Smith and there are simply too many jokes to make about that. Is he Triggered by the word ‘literally’? Is it his right to be so offended by a word, or rather his destiny from being born with a name like that? It seems like it might be you who needs a shot or 2, or 5, Trigger. We know a place with a great deal, but you’ll have to watch your mouth.

But all jokes aside, we’d like to thank Trigger. Bars aren’t where you go to wind down after a hard day, knock back a few with some friends and take it easy without your boss hovering over your shoulder - no! Bars-- and more specifically a New York Dive -- is where you go to be scolded for using what is quite possible the world’s most ubiquitous word. And the patrons must sip their beers and take it, because let’s be real, where are they going to find another dive bar in Manhattan’s East Village?

Although Trigger later went on record to say that the poster outside of his bar banning the word was “just a joke” we would like to thank him for using his valuable time and effort to shed light on such an important topic that many people seem to be uneducated about.

"It's not just millennials,'" he says, according to The Daily Mail. "Now you hear newscasters using 'literally' every three minutes on the Sunday news shows,'" Trigger says. “'What's annoying is people aren't even aware they're saying it. How could you be so unaware of your words that it's coming out every couple minutes?"


At the end of the day, it’s a bar with a good deal. And if you can manage to bite your tongue for a few hours, it might be worth going to check out, as the Continental will be closing its doors on June 30th, 2018. Trigger uses his website as a sort of blog where he writes about his experiences not letting people in and his door policy. On the website Trigger describes many instances where he has chosen to not let people into his bar, so apparently, you’re unlikely to get in and likely to get kicked out.

“For the few people that don't appreciate my bar or really get the concept- that's fine- let them go to the Meat Packing District and spend $20 for a drink and $10 plus for a shot” Trigger writes.

So hurry up and go! It might literally be your last chance.

By Nadine / Monday 29 January 2018 17:59 / France
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Top comments
  RichardPencil  |  30

Yes, literally!

This is my #1 linguistic pet peeve. I have loved the rare occasion where I could use the word to describe when a figure of speech came to life literally. Every time I hear the word used meaninglessly, it's like a stab in the ears! I would happily ensconce myself in a refuge where my delicate ears are protected.

By  neuronerd  |  28

My new life goal is for my band to play there, but I'm not sure if we'd be kicked out for saying our name, Glitterally Can't Even.

  stormiemay  |  11

What I hate are people who try to tell others they are wrong when they can't get it right themselves. When people use literally the same way you did for your example, they are using it correctly. It can be used to emphasize something that isn't true.

  julfunky  |  29

The only reason the “emphasis” definition was added to some dictionaries was due to the fact that so many people started using it in that way. Not because that’s what it meant.

Literally is meant in a literal sense; exact. Opposite of figuratively; metaphorical. That will always be the real definition.