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#AskEddie: 15-year-old Unpaid Intern Saves Rail Company Reputation and Wins Hearts After One Day on Twitter

By Nina / mardi 18 juillet 2017 04:00
Southern Rail’s reputation had been tarnished by frequent delays and strikes until 15-year-old Eddie showed up for work experience and changed hearts and minds of customers one tweet at a time. PR execs take note, because this kid is doing your job better than you.

Last Tuesday, July 11th, guileless Eddie showed up at the offices of British rail company, Southern Rail and as most unpaid interns are, was assigned an innocuous and chosen-on-the-spot task – managing the company’s Twitter account for the day.

He signed on and made his introductions with all the guile of a babe in the woods, no doubt anticipating the banal chitchat and complaints of day-to-day railway commuters. He had no idea what was in store for him. 

Here he is, the golden boy, hard at work. Say hi to Eddie.

…and answer questions he did. All kinds of them.

Right away, the tweet became a platform for trolls, to whom Eddie could have given in easily but instead, he rolled with it and the internet loved him for it. #AskEddie quickly went viral with users flooding in to gain Eddie’s honest insight on all sorts of issues. After only one day, users were begging for him to come back. 

Pretty important matters such as…

People wanted to know more about the charming chap behind the tweets.

Poor Neil and Amy. Nobody cares for the other community managers anymore. All they want is Eddie.

Looks like Southern Rail's got some competition.

Ya dun good, kid.

Following his smash success with Southern Rail, Eddie was interviewed on television and radio to comment on his online popularity. Turns out he’s just as precious offline. Just look at that face!

Unfortunately, Eddie’s work experience term has expired, because you know, he’s 15, but we all know he’ll be up to all kinds of success in the future. Keep doing you, Eddie. Keep doing you.

Check out the full thread here: @SouthernRailUK
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Top comments
By  mike3775  |  29

He is more mature than I would have been if Twitter was around when I was 15 and was given access to a business twitter account. I would have shown my immaturity real quick

Comments
By  mike3775  |  29

He is more mature than I would have been if Twitter was around when I was 15 and was given access to a business twitter account. I would have shown my immaturity real quick

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